Growth Funnels

Every Ad Dollar.
Fully Accountable.

We architect Google and Meta Ads funnels with full attribution modelling — connecting ad spend directly to CRM revenue so every dollar is accountable, optimized, and compounding.

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Overview

Most B2B companies are flying blind on ad spend. They know cost-per-click but not cost-per-closed-deal. At Process IQ, we build growth funnels where every campaign is connected to your CRM — so you can see exactly which ad, audience, and creative generated which revenue, and optimize accordingly.

We're not media buyers — we're growth architects who connect your paid acquisition engine directly to your revenue operations for complete, compounding visibility.

Funnel Architecture Diagram
3.1×
Average ROAS Lift
Post-architecture baseline
92%
Attribution Accuracy
Ads to CRM revenue
$4M+
Revenue Attributed
Across client portfolios
−40%
Cost Per Acquisition
Average reduction
What We Do

From click to closed-won.

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Google Ads Architecture
Search, Display, PMax — built for B2B lead gen
Full Google Ads architecture — keyword strategy, match types, bidding, and conversion tracking configured before a single dollar is spent.
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Meta Ads Funnels
Full-funnel Meta with creative testing built in
Awareness, retargeting, and conversion campaigns with custom audiences, lookalikes, and A/B creative testing frameworks — structured for scale.
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CRM Attribution Modelling
Every opportunity traced to its source
We connect ad platforms to your CRM via UTM tracking, offline conversion uploads, and API integrations — every deal attributed to the exact creative that sourced it.
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Landing Page Optimization
Pages that convert, not just look good
High-converting landing pages with A/B testing frameworks, heatmap analysis, and CRO built into the process — not bolted on after.
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ROAS & Revenue Dashboards
One dashboard. Every dollar accounted for.
Unified reporting showing ad spend, pipeline influence, closed revenue, and blended ROAS — updated automatically every 24 hours.
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Retargeting & Nurture Sequences
Stay top of mind across every channel
Multi-touch retargeting workflows keeping prospects engaged across Google, Meta, and email — reducing drop-off at every stage of your funnel.
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Client Impact

Funnels that generate revenue, not just traffic.

Series B SaaS
3.1× ROAS After Full Funnel Rebuild
Rebuilt Google and Meta architecture from scratch with CRM attribution — every opportunity now traced to its exact source campaign and creative.
3.1×
ROAS
92%
Attribution
−40%
CPA
Enterprise B2B
$18M ARR Attributed to Paid Acquisition
Full-funnel Meta + Google architecture with offline conversion uploads — leadership could see exact revenue contribution from paid ads for the first time.
$18M
ARR Attributed
4.2×
Pipeline Velocity
+38%
Conversion Rate

Ready to make every ad dollar count?

Get a free funnel audit — we find your attribution gaps and ROAS opportunities in one session.

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Let's build your growth funnel.

Tell us your current ROAS and target. We'll show you how to get there.

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