Growth Funnels · Attribution

Every opportunity,
traced to its source.

We connect ad platforms to your CRM with UTM tracking, offline conversion uploads, and API integrations — so every deal is attributed to the exact creative that sourced it.

UTM trackingOffline conversionsSource-level clarity

How it works

See it work, step by step

Click through each stage to see exactly how this works — start to finish.

Tag

Connect

Upload

Attribute

UTM-tagged click

Ad platform

CRM lead record

Deal won

Uploaded to ad platform

100%

of opportunities traced to source

Creative-level clarity

Step 01 of 04

Every click is tagged

Consistent UTM parameters are applied across all campaigns, so the source of every visitor is captured the moment they arrive.

Standardized UTM taxonomy

Source captured at first touch

Step 02 of 04

Ads connect to your CRM

Click IDs and lead data flow into your CRM through API integrations — linking each lead record to the campaign that created it.

GCLID / click IDs stored on the lead

API integration with ad platforms

Step 03 of 04

Closed deals flow back to ads

When a deal closes, offline conversion uploads tell the ad platforms which clicks became revenue — so they optimize toward real customers.

Offline conversion uploads on close

Platforms learn from real revenue

Step 04 of 04

You see what actually works

Every opportunity is mapped to its true source — campaign, ad set, and creative — so you invest in what drives revenue, not just leads.

Source-level revenue attribution

Confident budget decisions

Why it matters

What you get out of it

True ROI by channel

See which campaigns produce revenue, not just which produce form fills.

Smarter ad spend

Feeding real conversions back teaches the platforms to find more buyers.

One source of truth

Marketing and sales finally agree on where pipeline really comes from.

Every opportunity,traced to its source.